I recently flew out to Paris, France for an exciting two nights with Lacoste Parfums for the launch of their latest fragrance, Lacoste Energized. During the trip, we got to celebrate the launch of the new fragrance, experience the core of the brand with the focus on tennis, and also get a sneak peek at the next fragrance coming out in December.
We stayed at Hotel Vernet, just off the Champs-Elysées, and the first day consisted of heading to the French Tennis open, Roland Garros, where sadly for the first time in 16 years the rain affected this annual event. That being said, it was a pretty incredible experience, topped off by the ladies at the door wearing the chicest Lacoste cardigans!
After having lunch at the Lacoste lounge, I watched the Novak Djokovic match as part of the quarter finals (while unfortunately due to the rain delays, the Serena Williams match never ended up starting that day!). We ended our night with a lovely fancy dinner at Michelin star restaurant Alain Ducasse at the Plaza Athenee hotel.
Day two started early with a fragrance workshop at the Paris Country Club, trying out the Lacoste Energized scent including the fragrances Lacoste have launched in the past year. The workshop was made interactive by connecting a different tennis move depending on the fragrance. We were then in for a treat, getting on the court and play a game with the professionals. Those tennis games with Lacoste make me want to get back into tennis (If you’ve ever played tennis, the body memory really helps to get back into it). The whole trip came to an end with the embargoed fragrance reveal, where we got to see the bottles and sniff some samples of the fragrances coming out in time for holiday season in December 2016.
The Lacoste Energized fragrance is a limited edition men’s fragrance – the EAU DE LACOSTE L.12.12. Energized is a tribute to Lacoste’s sporting heritage and passing for the game – hence the trip was all around the sport of tennis and portrays the feeling of excitement before a game begins. This is perfect if you’re looking for a new male fragrance to gift.
Enjoy my photo diary from my trip with Lacoste Parfums.