Great news for my UK readers – Unconditional have opened a store at the & for anyone that is planning to visit Manchester anytime soon, be sure to check out the store! For my Dubai based readers, stocks Unconditional.
To celebrate this great launch – Myfashdiary have exclusively interviewed the designer, Philip Stephens! Check out the interview below…
Fashion is... a fun way of expressing oneself . How did the name 'Unconditional' come about? I did not want to call it after myself …..
it refers back to unconditional love , which to me is the most special gift in our lives - although to write that sounds a little crass. I started UNCONDITIONAL with knitwear, often hooded, which to me is very cocoon like and protective / enveloping a little like love should be J ….. and great for travel also . I often imagined doing something to protect our clients in their daily lives . Inspirations behind your current collection..... There are many -
and it constantly develops throughout the seasons designing process so it’s something I don’t really like talking about that- I find it a bit too complicated to explain as it rarely makes sense ! – honestly each collection picks up from the last and it’s like a long unravelling story …. I often have to make something up to try and make sense of it for our Japanese agents – and I hate doing that ! They love a cohesive theme and story . Have you ever been to the Middle East?
No, but we sell there – to Boutique One . Favorite Fashion city? London , and New York or maybe Antwerp – depending on the mood. I also love Berlin actually- it’s a very cool city and reminds me of London 20 years ago….fashion for me is not just clothing - it is all aspects of lifestyle. Fashion Magazines or Fashion Blogs? I never really look at fashion blogs, and very rarely at magazines- only when I travel……. Then I might have a flick….. But I am aware that many magazines are now online so as usual everything is merging …. I was literally just sent a PDF of something we are in Schon magazine , and know that’s available online …… apparently many magazines are now downloadable to i- pads now- so I was told last weekend ….. I’m still learning to use mine! :)